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App facts & stats

6 sourced facts about mobile apps, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

On average, how many hours per day does a mobile user spend in apps?

Answerabout 3.6 hours per day

Across iOS and Google Play, people spent a combined 5.3 trillion hours in apps in 2025, a new all-time high.

Source: Sensor Tower, State of Mobile 2026 (2025) sensortower.com

Going deeper

Back in 2011, what share of U.S. adults had a smartphone?

Answer35%

Pew's first smartphone measurement in May 2011 found about a third of adults owned one; it passed 90% by 2023.

Source: Pew Research Center (2011) pewresearch.org

How many problematic app submissions did Apple reject in 2025?

Answerover 2 million

Apple combines human review with AI; it also blocked more than 1.1 billion fraudulent account creations that year.

Source: Apple Newsroom (2025) apple.com

Expert level

How much did consumers spend on in-app purchases and paid apps worldwide in 2025?

Answer$167 billion

Spending jumped 10.6% in a year, driven by non-game apps; games still brought in close to $82 billion.

Source: Sensor Tower, State of Mobile 2026 (2025) sensortower.com

What value of developer billings and sales did the App Store ecosystem facilitate in 2024?

Answer$1.3 trillion

Most of it was physical goods and services like food delivery; digital goods and services were $131 billion.

Source: Apple Newsroom (study by Analysis Group economists) (2024) apple.com

Think you'd have guessed them?Today's round is four stats like these plus one opinion poll. Your streak and level follow you to every site.Play today's round